Microsoft Drops Seinfeld

Who said all white guys have small churros?

 In what has turned out to be an odd marketing ploy with a lifespan of a mere two weeks, Microsoft has decided to pull the plug on the ads featuring Jerry Seinfeld and Bill Gates “relating to average people”. This is clearly a case where Microsoft just felt the need to grab some headlines for a few weeks. In that effort, I offer up a big congrats to the standard oil-esque software omnipus (that’s octopus with infinite legs). But was this originally inteded to be a short-run two week campaign? I doubt what they paid Seinfeld would confirm that theory.

With pockets as deep as the ones Microsoft has, it seems plain stupid for them to be getting crushed the way they are in terms of marketing. If their goal is to pitch middle-aged men who lack the patience or technical savvy to make a mid-life crises operating system switch to Mac’s OS, than they’re probably right in picking a guy like Sienfeld. What comes along with that goal, however, is losing the future users of PC’s, because Apple has already won that market. Has Microsoft ceded the war on the computer using youth? Seemingly so, and a pick like Seinfeld only shores that theory up. Either that or they were woefully mistaken in thinking that Jerry Seinfeld could compete with Mr.”Hello I’m Mac” Justin Long. So I, along with droves of young folks out there, will continue feeling I’ve made the right choice by switching to Apple.