Since its inception earlier this month, DTV.org has proven itself as one of the most promising government sponsored public awareness channels in entertainment, producing such hit programs as Watching DTV with a Converter Box and its critically acclaimed sequel, Rescan Your Converter Box. Accordingly, inveterate TV watchers across the nation were biting their nails until the June 12 premier of DTV.gov’s latest minimalist masterpiece, DTV Nightlife Video.

The story, penned by two of our nation’s premier PSA copywriters, is compelling: After explaining why it is now necessary to switch from analog to digital television, Mike DiSerio (playing himself) helps you set up a converter box, talks about antennas, and then answers many questions about digital television. SPOILER ALERT: At its dramatic close, Mr. DiSerio helps you scan for channels and then provides a phone number for more information.  The result: a veritable tour de force of analog broadcasting, an understated vision of technological halcyon the likes of which has never been seen since the AdCouncil’s cyberbullying prevention campaign of 2008.

Despite its masterful plot and gripping content, critics cannot deny that much of DTV Nightlife Video’s success can be attributed to its star, public access newcomer Mike DiSerio.  With his boyishly good looks, giddy enthusiasm and firm broadcaster’s body, DiSerio—whose performance recalls a young William Hurt in Broadcast News—is enough to make any industrially challenged lady swoon.

Mike DiSerio entreats his viewers to keep watching. Does he even have to ask?

It is not easy to overlook DiSerio’s emotional investment in helping you escape from the hellfire of analog, and this palpable display only enhances the program’s winning approach to communicating with its condemned audience members. For example, DTV.org appropriates and improves upon some of television’s most popular broadcasting techniques, which have been scrupulously researched within the walls of their state-of-the art facilities.

Mike DiSerio channels his inner Colbert; a look inside DTV.org’s laboratory, which has not been updated since 1973

Moreover, the form of DTV Nightlife Video is a testament to then inventiveness of the National Association of Broadcasters. There are, in fact, two versions of the video segment which air back-to-back. This is so that the government can reach out to the two groups of Americans who have never heard of technology—elderly white people and immigrants.

Old white people are confused and heartbroken by new technology; a DTV specialist comes into an immigrant’s homes unannounced to explain why her picture is so crappy

From cable wires and antennas to digital converters and the stigma of being an old person, America’s senior citizens have a hard enough time converting to digital without the torture of having to watch Mike DiSerio do it with ease and magnetism. So DTV.org has thoughtfully included little visual clues to help grandpas feel more comfortable as they struggle to execute a equally good-looking transitions. For instance, how will old people know when the TV is receiving their favorite show? DTV.org helps answer this question by featuring short clips of programs that all old people love—namely, NASCAR telecasts. As far as immigrants are concerned, DTV.org knows that they will be able to catch on from screenshots of a Telemundo daytime drama.

An elderly woman enjoys The Fast and the Furious; immigrants get a glimpse of Rosa Salvaje

Despite critics’ near unanimous exaltation of DTV Nightlife Video, the program is not perfect. Namely, it must be noted that both Mike DiSerio and Rodrigo Vidal, his Spanish counterpart, develop smug, superior attitudes by the end of their respective programs—no doubt triggered by viewers’ incompetence and an increased awareness of their own genius.  This would no doubt be a concern, if it were not for DiSerio’s incalculable hotness. Observe that his sharp hairstyle and J. Crew ensemble far eclipses Vidal’s middle part and Men’s Wearhouse daywear.

DiSerio and Vidal rock the pompous look

All things considered, one can see why DTV Nightlife Video is one of this season’s hottest Emmy hopefuls. Make sure to tune into the ceremony come September, when dozens of fans will be anxiously waiting to see the National Association of Broadcasters receive its first award from the hands of host Neil Patrick Harris or Craig Ferguson.